This Is What Diet Recipes Were Like In The 1970s (2024)

Molded asparagus salad, anyone? Via Candyboots, where you can see these recipe cards with their original captions by Wendy McClure.

by Hilary MitchellBuzzFeed Contributor

When writer Wendy McClure, of the site Candyboots, stumbled upon a set of 1970s diet cards, she couldn't stop laughing.

This Is What Diet Recipes Were Like In The 1970s (5)

Wendy McClure

Wendy explained: "When I found the card for the "Rosy Perfection Salad" I Iaughed so hard I started coughing. I waved the card at my mom, who just rolled her eyes. "Can I please have these?" I begged. "What do you want them for?" she asked. "To cook?" "No," I said."

Instead of cooking the recipes (and why would she? Why would anyone?), she made them into a book.

This Is What Diet Recipes Were Like In The 1970s (6)

Wendy McClure / Via amazon.co.uk

Wendy said: "These cards mystify me. None of them have calorie information of any kind, and in some instances it's hard to tell what's dietetic about the recipes at all, except that they're unspeakably grim. And yet also, completely insane."

Here are 21 of the 'best' diet cards from her collection.

1. Molded Asparagus Salad.

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Wendy McClure

"In a small saucepan, sprinkle gelatin over 1/2 cup tomato juice. Stir over low heat until gelatin dissolves. Stir in remaining tomato juice, vinegar, sweetener, salt and hot sauce. Chill until syrupy. Fold in asparagus." Mmm, syrupy asparagus jelly.

2. Chilled Celery Log.

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Wendy McClure

This recipe for a stuffed, chilled celery 'log' invites you to mash a cauliflower, stir in some chopped green pepper, insert the mixture into some celery and then refrigerate for 45 minutes before slicing. Delicious.

3. Frankfurter Spectacular.

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Wendy McClure

Yes, this really is a mixture of frankfurters, pineapple, onion and carrot. To give the dish a particularly jaunty air, you're encouraged to staple the frankfurters onto the pineapple core before serving.

4. Fluffy Mackerel Pudding.

This Is What Diet Recipes Were Like In The 1970s (10)

Wendy McClure

Do you have dehydrated onion, mackerel, egg and a green pepper in your house? You do? Then you have everything you need to make this delightful pudding. Simply mash everything up, bake the fish-gloop in the oven and top with sliced egg.

5. Crown Roast of Frankfurters.

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Wendy McClure

This meaty crown filled with shredded cabbage is definitely a dish fit for a king, as long as said king doesn't have eyes or taste buds.

6. Broiled Appleburgers.

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Wendy McClure

These burgers are made with actual beef (rather than mackerel, gelatin or frankfurters), but instead of frying them you're asked to 'broil them on a rack' then serve them with apple because whoever made these cards hates people.

7. Peach Melba.

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Wendy McClure

This dish looks almost normal (if you ignore the ceramic cheetah, that is), but when you check the recipe you find that the cherry-like objects are actually made from diet soda mixed with gelatin. Argh.

8. Stuffed Lettuce Wedges.

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Wendy McClure

"What are they stuffed with?" I hear you cry. Why, cottage cheese, of course! The most disappointing of all the cheeses.

9. Spinach And Egg Mold.

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Wendy McClure

These diet cards were clearly sponsored by a gelatin manufacturer: it's in everything. This recipe combines gelatin, egg, cottage cheese and spinach to make a radish-topped horror jelly that will haunt your nightmares for years to come.

10. Jellied Tomato Refresher.

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Wendy McClure

This crime scene of a meal is basically a jellified Bloody Mary without the vodka, decorated with bits of green pepper and served in brandy glasses. WHY?

11. Inspiration Soup.

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Wendy McClure

The only thing inspiring about this watery tomato, beansprout, asparagus and green bean soup is the jaunty napkins. The candles are quite nice too.

12. Cucumber 'Cream' Salad.

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Wendy McClure

Bet you can't guess what the 'cream' is in this dish. No, it's not that: don't be disgusting. It's cottage cheese, of course! Everything is cottage cheese!

13. Perfect Pizza Lunch.

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Wendy McClure

There is nothing perfect about this. Nothing at all.

14. Frozen Cheese Salad.

This Is What Diet Recipes Were Like In The 1970s (20)

Wendy McClure

"So you want me to mix cottage cheese with blue cheese, freeze it and then serve with brocolli?" "Yes." "Can I at least cook the brocolli?" "No."

15. Liver Pâté En Masque.

This Is What Diet Recipes Were Like In The 1970s (21)

Wendy McClure

This mixture of liver, gelatin and green beans with a delicious grey 'glaze' is the colour of sadness.

16. Fish With "Butter" Sauce.

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Wendy McClure

The sauce in this dish is made from something called 'diet margarine'. Nope.

17. Snacks On A Stick.

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Wendy McClure

What was that? You thought this was chocolate ice cream? Don't be silly. These 'sticksnacks' are actually made from coffee mixed with- you guessed it- gelatin.

18. Fruit And Cheese Mold.

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Wendy McClure

This recipe combines cottage cheese with orange flavoured diet soda and - of course- gelatin to create this monstrous, lettuce fringed ring. Kill it with fire.

19. Lettuce Potage.

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Wendy McClure

Spoiler alert: this is just hot, blended lettuce.

20. Fish "Tacos".

This Is What Diet Recipes Were Like In The 1970s (26)

Wendy McClure

Because all the very finest Mexican food is made from shredded cabbage, bits of cod and a piece of wholemeal toast.

21. Madrilène-Cheese Salad.

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Wendy McClure

This recipe somehow manages to combine all of the misery of the previous 20 into one dish. The red stuff is jellied tomato juice and the white stuff is- of course- cottage cheese. It's served with lettuce, raw brocolli and a side order of tea towels.

After a while, Wendy's fans started to recreate some of the recipes at home. Here's the Chilled Celery Log:

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TheKarenD / Via Flickr: karen_d

The canoeist really adds a certain je ne sais quoi to the dish.

Molded Asparagus Salad:

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Miranda / Via Flickr: mirandala

Jesus would not have approved of this.

Fluffy Mackerel Pudding:

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Miranda / Via Flickr: mirandala

The horrified expression on that fish's face really does say it all.

Crown Roast of Frankfurters.

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Andrew Huff / Via Flickr: deadhorse

Last but by no means least, we have the pièce de résistance of these mind-bending recipe cards: the Crown Roast. Just look at the way it glistens in the light. Yum.

This Is What Diet Recipes Were Like In The 1970s (2024)

FAQs

What was the diet like in the 1970s? ›

1970s. The 1970s marked the start of a reduction in our intake of vegetables. The average person ate a pound of red meat each week, compared to just over half of that today. Fruit juice arrived in the shops but only one in ten people consumed it regularly.

What foods were made in the 1970s? ›

The Most Popular Recipes of the 1970s
  • 01 of 38. Cheese Ball III. View Recipe. ...
  • 02 of 38. Stuffed Artichoke Hearts. View Recipe. ...
  • 03 of 38. Brown Bean Chowder. View Recipe. ...
  • 04 of 38. Green Goddess Dip. ...
  • 05 of 38. Idaho-Style Finger Steaks. ...
  • 06 of 38. Slow Cooker 5-Mushroom Barley Soup. ...
  • 07 of 38. Pineapple Chicken. ...
  • 08 of 38. Penne Primavera.
Apr 17, 2021

What was the diet in the 1960s? ›

Fruit, meat, and pastry consumption was high in the United States; cereal and alcoholic drink consumption was high in Italy; and bread consumption high in Yugoslavians except for those in Belgrade.

What was the most popular food in 1972? ›

What Food People Were Obsessed With the Year You Were Born
  • 1971: Eggs Benedict. Getty. ...
  • 1972: Tequila Sunrise. Getty. ...
  • 1973: Fondue. Getty. ...
  • 1974: Granola. Getty. ...
  • 1975: Pasta Primavera. Getty. ...
  • 1976: General Tso's Chicken. Getty. ...
  • 1977: Buffalo Wings. Getty. ...
  • 1978: Croissants. Getty.
Jul 5, 2016

What is the best diet for people in their 70s? ›

Older adults' unique nutrition needs

Choose foods with little to no added sugar, saturated fats, and sodium. To get enough protein throughout the day and maintain muscle, try adding seafood, dairy, or fortified soy products along with beans, peas, and lentils to your meals.

What was the fad diet in the 1970s? ›

In 1970, the "sleeping beauty diet", using sedative pills to avoid eating, became popular. Slim Fast appeared in 1977, claimed as a "super diet" by having shakes for breakfast and lunch. In 1985, Fit for Life promotes a diet forbidding complex carbohydrates and proteins in the same meal.

What were the ready meals in the 1970s? ›

From the mid-70s to the early 80s, frozen food took off. The likes of Findus Crispy Pancakes and Birds Eye Potato Waffles were being served up in homes across the UK. New frozen desserts also became popular, such as Black Forest Gateau, Wall's Viennetta and Birds Eye's Arctic Roll.

Why was Jell-O so popular in the 1970s? ›

It's cheap, aesthetically pleasing (by the standards of the day), and relatively easy to prepare.

What was the meat substitute in the 1970s? ›

As of April 1973, the lab had identified three likely sources for making plant-based, meatless protein: canola (then known in Canada as rapeseed), sunflower seeds, and soybeans. "It is quite possible now to produce meat substitutes which smell and taste exactly like meat," De Man added.

What was the 70s hippie diet? ›

The cuisine that the counterculture took to in the late 1960s, and then helped introduce to the mainstream in the 1970s, embraced whole grains and legumes; organic, fresh vegetables; soy foods like tofu and tempeh; nutrition-boosters like wheat germ and sprouted grains; and flavors from Eastern European, Asian, and ...

How did people lose weight in the 60's? ›

Surprisingly, weight-loss diets in the 1950s and 1960s were not too dissimilar from today's diets. In the 1950s the focus was on minimising carbohydrates, and in the 1960s it was on low-fat, low-calorie meals.

What was the 60's diet drink? ›

Metrecal was a brand of low-calorie, powdered diet foods (to be mixed with water as a beverage) "containing the essential nutrients of protein, carbohydrate, fat, vitamins and minerals" introduced in the early 1960s by the Mead Johnson company, with the first variety going on the market on October 6, 1959, the same day ...

What food did we eat in the 1970s? ›

18 retro dishes from your childhood
  • Bombe Alaska. Nothing screams the 70s quite like sponge, ice cream and meringue drenched in rum and set on fire, right? ...
  • Vol-au-vents. ...
  • Mini ham and pineapple pizzas. ...
  • Battenberg cake. ...
  • Scotch eggs. ...
  • Cheese fondue. ...
  • Crepes Suzette. ...
  • Apricot chicken.

What fast food came out in 1972? ›

Popeyes, 1972

Originally called “Chicken on the Run,” it opened in 1972 to compete with Kentucky Fried Chicken.

What was the calorie intake in 1970? ›

The study, conducted by the Centers for Disease Control and Prevention and reported in the current edition of its Morbidity and Mortality Weekly Report, found that in 1971 women ate 1,542 calories on average, compared with today's 1,877, while men went from 2,450 calories a day to 2,618.

What was the weight loss program in the 1970s? ›

The Scarsdale diet was popular in the late 1970s. Based on a top-selling book by Dr. Herman Tarnower — a cardiologist located in Scarsdale, NY — the diet promised up to 20 pounds (9 kg) of weight loss in under 2 weeks.

How big was the dinner plate in 1970? ›

In the 1970s, an average dinner plate measured 22cm (8½in) in diameter – now it's more like 28cm (11in).

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